Targeting
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Evolution of intent: How LLM intent data helps advertisers get ahead
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Scaling mobile performance in 2026: Five shifts within known constraints
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Slam dunk: Lessons for advertisers from 2025’s college basketball tournaments
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Winning the distracted viewer: Cross-screen strategy for the second-screen era
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Everyone sells premium media. Almost none can prove it.
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The Personalization-Privacy Paradox: What 4,000 users told us about ads
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New research reveals relevance is the key to ad-supported growth
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Expert advice: Profit from data while respecting privacy
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Holiday campaign performance, powered by curated deals
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The AI Ad Paradox: Search gets pricier, programmatic gets smarter
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Performance marketers, stop treating CTV like TV
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2025 Mid-Year Review: The trends, flops, and what’s next for app publishers
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How Rovio rewrote its UA playbook in the post-IDFA era
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Skipping supply-path layovers to maximize ROAS
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How can mobile marketers win over skeptical baby boomers?
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Addressing advertising’s over-reliance on the open web
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
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Connected TV’s emerging trends for ad performance
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Unwrap holiday shopping success with Connected TV
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Why the Verve Brand+ Marketplace drives better outcomes for Connected TV buyers
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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What does the privacy-conscious future look like for CTV?
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The era of AVOD: Which metrics matter most?
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It’s time for publishers to get on board with on-device cohorts
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Keeping cookies won’t derail the ID-less future
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Back to Basics: DMPs vs. CDPs vs. Data Clean Rooms
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In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
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The case for mobile gaming apps and video advertising
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What CTV publishers need to know to comply with IAB’s consent framework v2.2
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What Apple’s SKAN 5.0 means for marketers
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
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Choose wisely: The 36X difference between contextual solutions
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Addressability in CTV
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Unlocking customer personalization with identity graphs: A visual guide
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‘Tis the season: Curated deals for year-end campaigns
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User acquisition from a transparent mobile DSP perspective: Preparing for 2024
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Retail Media: US, UK and Europe ecosystem, market size and definitions
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All about audience targeting: Big wins for marketers, consumers, and publishers
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Contextual isn’t new, but advancements will solve marketers’ headaches
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Do you really know what you get from contextual targeting?
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User acquisition on CTV for games and apps: What marketers need to know in 2025
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Back to Basics: Mobile web vs. mobile in-app advertising
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Bringing attention targeting and measurement to advertisers
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Probabilistic vs. deterministic audiences, simplified
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#AVA learns how to leverage influencers using Moments.AI
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Programmatic for ecommerce: Slashing CPA, boosting ROAS for Ollie & Nic
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What programmatic traders need to know about data privacy regulations
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Back to Basics: Geotargeting, geofencing, and privacy
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Triple threat: Ad tech’s need for trust and transparency
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Now that publishers and advertisers are using ATOM, what have we learned — and what lies ahead?
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How gaming can unlock true omnichannel advertising success
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Back to Basics: What is contextual targeting?
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5 niche contextual audiences to consider this holiday season
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Programmatic DOOH: How to make an impact outdoors
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It’s a new era in targeting. Say hello to ATOM.
- Case Studies
Crabbie’s maximizes store visits with dynamic creatives
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The fuel of digital out of home: How mobile tailors DOOH to you
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