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Cohorts

Has everyone forgotten about Privacy Sandbox for Android?
  • Blog

Has everyone forgotten about Privacy Sandbox for Android?

September 12
Why publishers should advocate for on-device cohorts
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It’s time for publishers to get on board with on-device cohorts

August 21
Keeping cookies won’t derail the ID-less future
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Keeping cookies won’t derail the ID-less future

July 29
Why advertisers should include mobile gaming apps in their video advertising strategy
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The case for mobile gaming apps and video advertising

June 27
ATOM 3.0: ID-less mobile targeting
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting

May 2
5 Ways Advertisers Can Own Targeting Outcomes on Mobile without Cookies
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile

April 15
Now that publishers and advertisers are using ATOM, what have we learned — and what lies ahead_
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Now that publishers and advertisers are using ATOM, what have we learned — and what lies ahead?

August 5
It’s a new era in targeting. Say hello to ATOM
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It’s a new era in targeting. Say hello to ATOM.

May 21

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