Mobile in-app
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Scaling mobile performance in 2026: Five shifts within known constraints
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Slam dunk: Lessons for advertisers from 2025’s college basketball tournaments
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Data-shy, but ready to buy? How shopping apps can earn user trust
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Winning the distracted viewer: Cross-screen strategy for the second-screen era
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Dating app users are swiping left on sharing identifiers
- Case Studies
LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
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2025 holiday retail trends for media buyers
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Expert advice: Profit from data while respecting privacy
- Case Studies
Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization
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Back to Basics: Mobile video ads
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Hybrid monetization in casual games: How Beresnev strikes the right balance
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Real-world lessons in puzzle game monetization
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2025 Mid-Year Review: The trends, flops, and what’s next for app publishers
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Ad revenue optimization by game genre
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Top takeaways from The 2025 App Publisher Halftime Show
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Cookie loss didn’t kill the web, but AI overviews might
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Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?
- Case Studies
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
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Back to Basics: How to calculate eCPM and increase ad revenue
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How can mobile marketers win over skeptical baby boomers?
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Addressing advertising’s over-reliance on the open web
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Top monetization mistakes in hypercasual gaming (and how to fix them)
- Press
Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels
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Testing for success with an open-source ad SDK: A guide for app developers
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
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How to select an ad mediation platform and demand partners
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Rewarded video ads: Beyond gaming apps
- Case Studies
Flextech hits it out of the park with new global demand
- Case Studies
DelightRoom’s Alarmy clocks record ad revenue growth
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The mobile privacy dichotomy: Users’ complex relationship with data
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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How open-source SDKs empower publishers in an increasingly walled industry
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Has everyone forgotten about Privacy Sandbox for Android?
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It’s time for publishers to get on board with on-device cohorts
- Case Studies
Video ad formats put VideoHeroes revenues on the fast track
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Building better video ad experiences with HyBid SDK
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Keeping cookies won’t derail the ID-less future
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In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
- Case Studies
Gadsme levels up with new revenue streams
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Back to Basics: What are splash ads?
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What Apple’s SKAN 5.0 means for marketers
- Case Studies
More formats, more revenue: Interstitial ads drive growth for Opera Ads
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
- Case Studies
New inventory boosts daily revenue 56X for AppStock
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What’s next for the mobile in-app marketplace: Verve’s 2024 outlook
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Verve’s in-app marketplace drives 256% revenue uplift on APS
- Case Studies
From bylines to bottom lines: SmartNews unlocks new demand and increases revenues
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Ad tech privacy: How DSPs are navigating the evolving landscape
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‘Tis the season: Curated deals for year-end campaigns
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User acquisition from a transparent mobile DSP perspective: Preparing for 2024
- Case Studies
Increased revenue and brand safety leave iFunny smiling
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Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
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Back to Basics: A quick guide to SKOverlay banners
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Back to Basics: Full-screen ad formats – benefits for publishers and users
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Back to Basics: Mobile web vs. mobile in-app advertising
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What you need to know about price floors
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How Google Open Bidding helps both advertisers and publishers
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Guide to in‑app bidding for mobile publishers
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How gaming can unlock true omnichannel advertising success
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Privacy Sandbox on Android: What advertisers need to know
- Case Studies
Start.io increases global campaign performance by 30% with Verve
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Back to Basics: Guide to deep linking
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Back to Basics: Benefits of SDK integration for app developers
- Case Studies
GSK’s OtriNatura increases brand awareness with a cross-channel ad campaign
- Case Studies
Digital Venture reaches premium audiences for their automobile client
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Despite all expectations, ATT opt-ins are on the rise
- Case Studies
Fresh demand ramps up revenue for MediaLab
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Diverse demand unlocks new revenue streams for Hornet
- Case Studies
The Meet Group expands Verve partnership with hybrid integration setup
- Case Studies
Cetaphil increases brand engagement with dynamic weather creatives
- Case Studies
Mobile engagement sweetens the deal for Krispy Kreme
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Our open-source and modular SDK
- Case Studies
Warner Bros. maximizes brand awareness for horror film release
- Case Studies
Jampp scales reach with quality inventory from Verve
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Ricola drives customer engagement with spring allergy campaign
- Case Studies
Target maximizes CTRs with holiday season campaign
- Case Studies
Gazeus Games stacked the deck for success with Verve
- Case Studies
Meitu generates 2x more revenue with Verve’s Ad Tag
- Case Studies
BIGO Ads leverages Verve’s global presence
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The fuel of digital out of home: How mobile tailors DOOH to you
- Case Studies