CTV
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Scaling mobile performance in 2026: Five shifts within known constraints
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Slam dunk: Lessons for advertisers from 2025’s college basketball tournaments
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Winning the distracted viewer: Cross-screen strategy for the second-screen era
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How to turn CTV into a UA channel
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Performance CTV: Using CTV’s halo effect for cross-channel UA
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Free Ad-Supported Streaming TV: The best bet in CTV advertising
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Holiday campaign performance, powered by curated deals
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Back to Basics: Guide to CTV/OTT advertising
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Performance marketers, stop treating CTV like TV
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Cookie loss didn’t kill the web, but AI overviews might
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Navigating connected TV’s inventory share maze
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Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?
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Addressing advertising’s over-reliance on the open web
- Press
Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
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Connected TV’s emerging trends for ad performance
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Unwrap holiday shopping success with Connected TV
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Why the Verve Brand+ Marketplace drives better outcomes for Connected TV buyers
- Case Studies
Connected TV powers up user acquisition for Smadex
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What does the privacy-conscious future look like for CTV?
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The era of AVOD: Which metrics matter most?
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In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
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What CTV publishers need to know to comply with IAB’s consent framework v2.2
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Back to Basics: What are FAST channels?
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Why CTV will be the channel to watch in the 2024 US elections
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Addressability in CTV
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Ad tech privacy: How DSPs are navigating the evolving landscape
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‘Tis the season: Curated deals for year-end campaigns
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User acquisition on CTV for games and apps: What marketers need to know in 2025
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Why ad podding is the future of CTV
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How gaming can unlock true omnichannel advertising success
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CTV’s under-tapped opportunities for marketers
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2022 Trends in Programmatic Advertising, Part 6: Ensuring ad quality and brand safety
- Blog