Advertisers
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Evolution of intent: How LLM intent data helps advertisers get ahead
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Slam dunk: Lessons for advertisers from 2025’s college basketball tournaments
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Winning the distracted viewer: Cross-screen strategy for the second-screen era
- Case Studies
LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy
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How to turn CTV into a UA channel
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Back to basics: Native advertising
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Performance CTV: Using CTV’s halo effect for cross-channel UA
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Why efficiency is the new currency of programmatic
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Everyone sells premium media. Almost none can prove it.
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AI anxiety is reshaping consumer trust in apps
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How different generations view user data privacy
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The Personalization-Privacy Paradox: What 4,000 users told us about ads
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
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Free Ad-Supported Streaming TV: The best bet in CTV advertising
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New research reveals relevance is the key to ad-supported growth
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Back to Basics: Guide to programmatic deals
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The Evolving Privacy Mindset: What 2025 data reveals about user willingness to share
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2025 holiday retail trends for media buyers
- Case Studies
Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization
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Back to Basics: Mobile video ads
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Holiday campaign performance, powered by curated deals
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The AI Ad Paradox: Search gets pricier, programmatic gets smarter
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Back to Basics: Guide to CTV/OTT advertising
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Performance marketers, stop treating CTV like TV
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In-game mobile ads: Bridging the gap between engagement and scale
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Back to Basics: Display advertising
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How Rovio rewrote its UA playbook in the post-IDFA era
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Cookie loss didn’t kill the web, but AI overviews might
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Navigating connected TV’s inventory share maze
- Case Studies
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
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Skipping supply-path layovers to maximize ROAS
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How can mobile marketers win over skeptical baby boomers?
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Addressing advertising’s over-reliance on the open web
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
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How advertisers can get started with Android Privacy Sandbox
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Connected TV’s emerging trends for ad performance
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Unwrap holiday shopping success with Connected TV
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Why the Verve Brand+ Marketplace drives better outcomes for Connected TV buyers
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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How MFA sites hurt brands and the environment
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What does the privacy-conscious future look like for CTV?
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The era of AVOD: Which metrics matter most?
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Keeping cookies won’t derail the ID-less future
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Back to Basics: DMPs vs. CDPs vs. Data Clean Rooms
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In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
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The case for mobile gaming apps and video advertising
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Back to Basics: What are splash ads?
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What Apple’s SKAN 5.0 means for marketers
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting
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Back to Basics: What are FAST channels?
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
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Why CTV will be the channel to watch in the 2024 US elections
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Choose wisely: The 36X difference between contextual solutions
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What’s next for the mobile in-app marketplace: Verve’s 2024 outlook
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Addressability in CTV
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Unlocking customer personalization with identity graphs: A visual guide
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Ad tech privacy: How DSPs are navigating the evolving landscape
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‘Tis the season: Curated deals for year-end campaigns
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User acquisition from a transparent mobile DSP perspective: Preparing for 2024
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Supply chain transparency for programmatic traders
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Retail Media: US, UK and Europe ecosystem, market size and definitions
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All about audience targeting: Big wins for marketers, consumers, and publishers
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Contextual isn’t new, but advancements will solve marketers’ headaches
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Do you really know what you get from contextual targeting?
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Game on for the gaming sector: Winning with data
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Back to Basics: A quick guide to SKOverlay banners
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Zero-Party Data Explained: How it works and why it matters in advertising
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User acquisition on CTV for games and apps: What marketers need to know in 2025
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Back to Basics: Full-screen ad formats – benefits for publishers and users
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Back to Basics: Mobile web vs. mobile in-app advertising
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Bringing attention targeting and measurement to advertisers
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Probabilistic vs. deterministic audiences, simplified
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#AVA learns how to leverage influencers using Moments.AI
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Programmatic for ecommerce: Slashing CPA, boosting ROAS for Ollie & Nic
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What programmatic traders need to know about data privacy regulations
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Back to Basics: Geotargeting, geofencing, and privacy
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How Google Open Bidding helps both advertisers and publishers
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Triple threat: Ad tech’s need for trust and transparency
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How Verve DSP multiplies customer value through cross-group synergies
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All about interstitial ads: Learn about these high-impact ad formats!
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Now that publishers and advertisers are using ATOM, what have we learned — and what lies ahead?
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How gaming can unlock true omnichannel advertising success
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CTV’s under-tapped opportunities for marketers
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Privacy Sandbox on Android: What advertisers need to know
- Case Studies
Start.io increases global campaign performance by 30% with Verve
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Back to Basics: What is contextual targeting?
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2022 Trends in Programmatic Advertising, Part 6: Ensuring ad quality and brand safety
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2022 Trends in Programmatic Advertising, Part 3: Making it big with DOOH
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5 niche contextual audiences to consider this holiday season
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Back to Basics: Guide to deep linking
- Case Studies
GSK’s OtriNatura increases brand awareness with a cross-channel ad campaign
- Case Studies
Integrated DOOH and mobile go global for Turkish Airlines
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Programmatic DOOH makes Toyota the best-selling car in Turkey
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Breaking down supply path optimization (SPO)
- Case Studies
Digital Venture reaches premium audiences for their automobile client
- Case Studies
Fresh demand ramps up revenue for MediaLab
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SSAI & DAI: A guide to smarter streaming ads
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Programmatic DOOH: How to make an impact outdoors
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