The gift of sustainability: Making it easier for advertisers and publishers to give back
Unwrapping purposeful advertising: At Verve, our motto is “Let’s make media better,” and this holiday season, we’re taking it a step further. We believe that giving back should be more than a seasonal tradition — it should be a seamless part of our everyday practice.
Verve’s commitment to a greener approach spans partnerships with organizations like Eden Reforestation Projects, innovative ad units with Givsly, curated inventory with a sustainability twist, and our collaborative efforts with Cedara to measure and reduce carbon emissions across the advertising supply chain. For us, “Let’s make media better” isn’t just a tagline — it’s a commitment to a greener, socially responsible, and better advertising ecosystem, 365 days a year.
Breaking down supply path optimization (SPO)
In Verve’s first partner interview series, Kayzen’s Founder and CEO Tim Koschella gives us an overview of supply path optimization.
