Getting started with the AdAttributionKit for mobile advertisers [DE]
Thought leadership: The mobile advertising industry will have to familiarize itself with Apple’s new framework, which focuses on data protection and privacy.
Why marketers should embrace gaming as the premium environment it is
Thought leadership: Members of IAB UK’s Gaming Group explain why marketers should hold gaming in the same regard as other marketing channels.
Google Delays Third Party Cookie Deprecation: Ad Industry Reaction
Thought leadership: Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. For the third time now, Google has delayed its set deprecation date.
Turning signal loss into a gain
Thought leadership: Remco Westermann, CEO of MGI, is interviewed on this week’s episode of AdExchanger Talks.
How AI Can Revolutionize CTV Advertising
Thought leadership: Evgeny Popov looks at how AI’s data processing and generative capabilities are shaping advertising’s fastest-growing channel, CTV.
Pioneering on-device bidding – Android Privacy Sandbox
Thought leadership: How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on, and sell ad placements via Google’s Privacy Sandbox for Android?
The 2023 Digital Advertising Predictions That Will Take Off In 2024
Thought leadership: Verve’s Evgeny Popov predicts which key digital advertising forecasts will come true this year.
Will you keep using personalized advertising with contextual solutions? [DE]
Thought leadership: It’s time to look at tools that don’t rely on personal data to deliver relevant content. Contextual solutions can help with this challenge.
DOOH advertising: How can marketers maximize the opportunities in 2024?
Thought leadership: IAB UK interview some of the DOOH members to reveal how to maximize the channel’s effectiveness this year.
