Holiday shopping is starting earlier than ever. This summer already saw an uptick in consumers that had already started holiday shopping (21% vs. 16% in 2024). A further 32% plan to start before Thanksgiving.
This holiday rush brings both opportunity and chaos: bursting campaign schedules, shifting budgets, and a scramble for quality inventory. This year, you don’t have to wait for Santa’s sleigh to deliver targeting solutions.
Be holiday ready without the holiday rush
In 2025, consumer behavior is shifting fast. Ad-supported streaming has gone mainstream. Mobile shopping is surging. Shopping budgets are under more scrutiny than ever.
Advertisers don’t just need reach this holiday season, they need precision, speed, and performance. That’s where curated private marketplace (PMP) bundles come in. These turnkey packages go beyond targeting to synthesize data, seasonal behavior, and screen dynamics into ready-made campaign accelerators.
Each screen now plays a distinct role in the holiday shopping journey, and the numbers tell the story:
CTV drives discovery. Nearly all viewers (93%) shop while watching TV, creating high-value buying moments. Even more, 48% of CTV viewers say online ads help them find gift inspiration — and 34% specifically point to CTV ads.
Mobile powers conversion. Mobile will account for more than 90% of the net increase in holiday ecommerce sales this year, cementing its role as the engine of retail growth.
FAST channels build favorability. 81% of holiday shoppers watch free ad-supported streaming services, and 59% say they feel more favorable toward brands that advertise on FAST.
Today’s audiences are snacking on content across channels and screens, moving seamlessly from discovery on CTV to browsing on mobile to purchase on web. Curated PMPs help advertisers follow that journey, without the fragmentation of piecemeal buying.
Solving buyer challenges in the busiest season
The holiday rush is exhilarating, but it comes with hurdles. Curated deals solve some of the toughest challenges for programmatic buyers:
1. Last-minute campaigns
Budgets shift, new priorities emerge, and “use it or lose it” dollars appear. With curated PMP bundles, campaigns can be launched in days rather than weeks. This keeps performance on track without missing seasonal windows.
2. Inventory quality concerns
Curated deals cut through the noise of the open market by providing handpicked, brand-safe inventory that minimizes wasted spend.
3. Consistency across screens
Managing campaigns separately across mobile, CTV, and web wastes time and reduces efficiency. Bundled PMPs streamline execution, ensuring consistent targeting and performance across environments.
The result: more time spent optimizing campaigns and less time scrambling for deals.
This year’s holiday PMP packages
To make the most of this season, we’ve hand-curated a set of performance-focused bundles designed to capture high-intent audiences across CTV, in-app, and web. Each reflects real consumer behaviors driving the 2025 holiday market.
Each of these packages is active year-round but optimized for peak holiday moments, making it simple to reach your audience at the right time.
Start scaling your holiday reach today
Holiday campaigns are a sprint, but the insights gained extend well into Q1 and beyond. With curated PMPs, advertisers can win seasonal moments while also laying the groundwork for smarter, more efficient programmatic strategies in the year ahead.
In a season defined by competition, curated paths offer a clear advantage over the open market maze. Cross-screen audiences are primed for connection, and buyers can finally focus on performance instead of process.
Want to see how easy holiday campaign execution can be with ready-made PMPs? Let’s build your year-end plan together… minus the last-minute stress.
