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Blog

Apple WWDC 2023 App Marketing
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Top 3 takeaways for app marketers from Apple WWDC 2023

June 10
User acquisition on CTV for games and apps
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User acquisition on CTV for games and apps: What marketers need to know in 2025

June 5
Full-screen ad formats - benefits for publishers and users
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Back to Basics: Full-screen ad formats – benefits for publishers and users

May 29
Mobile Web vs. Mobile In-App advertising - benefits of in-app vs web
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Back to Basics: Mobile web vs. mobile in-app advertising

May 17
Verve DSP + Adelaide Metrics - Attention Targeting for Programmatic Buys
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Bringing attention targeting and measurement to advertisers

May 11
deterministic vs. probabilistic
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Probabilistic vs. deterministic audiences, simplified

May 8
#AVA, or "Ask Verve Anything" is here to answer all questions programmatic and Verve!
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#AVA learns how to leverage influencers using Moments.AI

April 18
programmatic ads for ecommerce
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Programmatic for ecommerce: Slashing CPA, boosting ROAS for Ollie & Nic

April 14
What programmatic traders need to know about data privacy regulations
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What programmatic traders need to know about data privacy regulations

April 10
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