Case Study

Start.io increases global campaign performance by 30% with Verve

Verveʼs curated supply and engaging native inventory drove monetization success for Start.io.

Download PDF

200%

increase in revenue-per-request

30%

QoQ increase in CTR

185%

increase in revenue-per-click

“The success with Verve has played a major role in helping Start.IO reach its quarterly profit goal. Most of our success came from Verveʼs gaming native inventory which has shown extremely positive results. Weʼre excited to expand our partnership with them!”

Shlomi Melamed

Programmatic Partnership Manager, Start.io

Opportunity

Start.io, an omnichannel SSP, sought to improve campaign performance for its clients across multiple verticals worldwide.

Solution

Supply.io leveraged Verveʼs curated, high-performance supply to reach their clientsʼ relevant audiences. To expand Start.ioʼs presence beyond North America, Verve provided access to three valuable new markets in EMEA. The Verve teamʼs supply optimization strategy also enabled Start.io to
continuously improve campaign performance.

About Start.io

Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. The company delivers hundreds of millions of ads per day across more than 500,000 active apps.