Beyond the Hype: Why on-device AI is ad tech’s untapped frontier for publishers

Much of the AI hype in adtech centers on the buy-side, but there are many quieter, equally important opportunities on the sell-side. What separates the functional from the flashy, and how can publishers make the most of machine learning and AI? Verve’s own Anish Aravindakshan, Head of Product Marketing, breaks it down for IAB Tech Lab.

Read the full story on IAB Tech Lab.