IPA Bellwether Q4 2024: Industry reactions

The IPA Bellwether Q4 2024 survey revealed that marketing budgets returned to growth in the last quarter of 2024.

But caution remained the watchword as we head into a new year, with new challenges ahead.

Explore expert insights on the latest Bellwether report from a broad spectrum of leaders in the media, marketing and advertising sectors.

Read the full article at MediaShotz.