In the news: In PMW’s latest round-up of industry moves, ramarketing makes key leadership appointments, Verve appoints new Chief Commercial Officer, and more.
Thought leadership: Mobile Dev Memo invites David Philippson, CEO of Dataseat, on their podcast to discuss Apple’s AdAttributionKit.
Press release: Alex Stil, a serial digital entrepreneur and a results-driven business leader, will lead the expansion of Verve’s demand-side business as Chief Commercial Officer.
Thought leadership: The mobile advertising industry will have to familiarize itself with Apple’s new framework, which focuses on data protection and privacy.
In the news: Verve announced the acquisition of Jun Group for €170m. Jun scales up Verve’s demand side to 30% of the group
In the news: Verve has acquired mobile-first ad firm Jun Group for $185 million, enhancing Verve’s market position and financial objectives.
In the news: Mergers and acquisitions in the SSP space are heating up.
In the news: Verve’s acquisition of Jun Group reflects its effort to shift from being a mobile specialist SSP to an omnichannel platform.
Press release: Advertising leader Verve’s latest acquisition, valued $185 million (approx. €170 million), also bolsters digital audio solutions, engaging ad formats, and AI optimization.
© 2024 Verve Group, Inc. VERVE, VERVE GROUP and VERVE ATOM are registered trademarks of Verve Group, Inc. in the European Union, and/or U.S.A. and other countries.
All other trademarks are properties of their respective owners. All rights reserved.