Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand that they do.
That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors. For brands and app publishers, the significance of this expected balance can’t be overstated. Let’s dig deeper.
Read the full article at Business of Apps.
