Skip navigation
  • For Advertisers
    • For Advertisers
    • Brand and Agency Media Illuminate new signals to drive outcomes.
    • CPG and Shopper Marketing Make every moment instantly shoppable.
    • Performance Marketing Acquire app users in a privacy-first world.
    • Updates
      How to use LLM data and search intent data for targeting

      Evolution of intent: How LLM intent data helps advertisers get ahead

  • For Publishers
    • For Publishers
    • Mobile App Monetization Maximize yield on mobile apps.
    • Multi-channel Monetization Monetize cross-channel inventory.
    • Content Amplification Amplify web pages, promote podcasts, and grow revenue.
    • Integration Center Integrate flexibly across SDK and OpenRTB connection.
    • Updates
      Publishers need partners

      Publishers need partners, not pipes, to be premium

  • For DSPs
    • For DSPs
    • Mobile App Growth Find high-value users on mobile.
    • Omni-channel Growth Reach audiences across every screen.
    • Deals Library Activate curated, audience-enriched deals.
    • Integration Center Connect and scale with OpenRTB workflows.
    • Updates
      How to evaluate premium media

      Everyone sells premium media. Almost none can prove it.

  • Company
    • Company
    • About
    • Careers
    • Investors
    • Updates
      Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase

      Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase

  • Resources
    • Resources
    • Blog
    • Case Studies
    • Reports
    • Events
    • Press
    • Updates
      New research: How marketers define and evaluate media value

      New research: How marketers define and evaluate media value

  • Login
    • PubNative
    • Smaato: SPX
  • Contact
  • Login
    • PubNative
    • Smaato: SPX
  • Contact

Ad formats

Back to basics: Native advertising
  • Blog

Back to basics: Native advertising

January 26
Back to Basics: Mobile video ads
  • Blog

Back to Basics: Mobile video ads

September 23
Real-world lessons in puzzle game monetization
  • Blog

Real-world lessons in puzzle game monetization

August 15
In-game mobile ads
  • Blog

In-game mobile ads: Bridging the gap between engagement and scale

August 6
How display advertising works
  • Blog

Back to Basics: Display advertising

July 29
Ad revenue optimization by game genre
  • Blog

Ad revenue optimization by game genre

July 22
Ad formats FAQ: CTV, mobile, in-app, web, DOOH
  • Blog

Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?

June 8
Video ad experience with HyBid SDK
  • Blog

Building better video ad experiences with HyBid SDK

August 6
Why advertisers should include mobile gaming apps in their video advertising strategy
  • Blog

The case for mobile gaming apps and video advertising

June 27
Explained: What are splash ads?
  • Blog

Back to Basics: What are splash ads?

June 11
Hybid SDK 3.0
  • Blog

Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world

May 9
5 strategies for gaming publishers to enhance user ad experience
  • Blog

5 strategies to enhance user ad experience: A guide for gaming publishers

April 11
Guide to SKOverlay banners
  • Blog

Back to Basics: A quick guide to SKOverlay banners

July 26
Full-screen ad formats - benefits for publishers and users
  • Blog

Back to Basics: Full-screen ad formats – benefits for publishers and users

May 29
Mobile Web vs. Mobile In-App advertising - benefits of in-app vs web
  • Blog

Back to Basics: Mobile web vs. mobile in-app advertising

May 17
All about interstitial ads
  • Blog

All about interstitial ads: Learn about these high-impact ad formats!

September 29

For Advertisers

  • Brand and Agency Media
  • Performance Marketing
  • CPG and Shopper Marketing

For Publishers

  • Content Amplification
  • Multi-channel Monetization
  • Mobile App Monetization
  • Integration Center

For DSPs

  • Omnichannel growth
  • Mobile App Growth
  • Deals Library
  • Integration Center

Company

  • About
  • Careers at Verve
  • Investors
  • Contact
  • Studio Gamigo

Resources

  • Blog
  • Press
  • Case Studies
  • Reports
  • Events

Integration Center

  • PubNative
  • Smaato: SPX
  • X
  • LinkedIn
  • Facebook
  • Instagram
  • Imprint
  • Product Privacy Policies
  • Website Privacy Policy
  • Demand Content Guidelines
  • Publisher Content Guidelines
  • Data Safety Guidance
  • EU Applicant Privacy Policy
  • California Applicant Privacy Notice
  • Cookie Policy
  • Virtual Patent Marking
  • Your Privacy Choices
© 2026 Verve Group, Inc. VERVE, VERVE GROUP and VERVE ATOM are registered trademarks of Verve Group, Inc. in the European Union, and/or U.S.A. and other countries.
All other trademarks are properties of their respective owners. All rights reserved.