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iOS

A conversation with Rovio about user acquisition with SKAN and AAK
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How Rovio rewrote its UA playbook in the post-IDFA era

July 7
Why publishers should advocate for on-device cohorts
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It’s time for publishers to get on board with on-device cohorts

August 21
Apple's SKAN 5.0 for marketers
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What Apple’s SKAN 5.0 means for marketers

May 15
5 Ways Advertisers Can Own Targeting Outcomes on Mobile without Cookies
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile

April 15
iOS 17 and Privacy Manifests
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement 

April 3
Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
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Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?

September 19
Despite all expectations, ATT opt-ins are on the rise
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Despite all expectations, ATT opt-ins are on the rise

July 12

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