The State of iOS 14.5+: Why eCPMs on Android are surpassing iOS

We are taking another look at adoption rates of iOS versions 14.5+, IDFA opt-in rates, and the fluctuation of eCPMs on Verve’s mobile exchange.
Despite all expectations, ATT opt-ins are on the rise

We reflect on the impact that iOS 14.5 and 14.6 have had on our exchange in this post with insights from publisher FunCorp on their findings.
Day Z for developers: The iOS 14.5 update is here

To mitigate any risks to ad revenue, developers should make sure to follow this checklist as the long-anticipated iOS 14.5 is now released.
iOS 14 impact: Prepare for the hit with our assessment calculator

iOS 14 Impact Assessment Calculator will help advertisers and publishers determine how much ad revenues will be affected by the iOS 14 update.
iOS 14 resources to help you navigate the changes

We have gathered a set of iOS 14 resources which should bring more light into the post-IDFA darkness for advertisers and publishers alike.
From zero to hero: A user-centric guide to improve opt-in rates in iOS 14

We’ve put together an interactive guide for iOS 14 that will help advertisers and publishers achieve their short term goal: improve opt-in rates.
iOS 14 and SKAdNetwork: Redefining user acquisition as we know it

IDFA changes on iOS 14 will impact the future of user acquisition. Find out what steps performance marketers can take to prepare.
Tackling IDFA Opt-Out With Contextual and Behavioral Targeting

Find out alternative targeting approaches brands can apply to app verticals to serve ads to users when they’re not reliant on Apple’s IDFA.
Publisher guide: Preparing your app for iOS 14

With major privacy changes fast approaching, find out what publishers can do to ensure readiness for Apple’s iOS 14 update.