Publishers
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Gaming Apps & Privacy: Stealth mode engaged
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Scaling mobile performance in 2026: Five shifts within known constraints
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Data-shy, but ready to buy? How shopping apps can earn user trust
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Header Bidding: Your fast track to more revenue and diversified demand
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Dating app users are swiping left on sharing identifiers
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Back to basics: Native advertising
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AI anxiety is reshaping consumer trust in apps
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How different generations view user data privacy
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Publishers need partners, not pipes, to be premium
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New research reveals relevance is the key to ad-supported growth
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Back to Basics: Guide to programmatic deals
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The Evolving Privacy Mindset: What 2025 data reveals about user willingness to share
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Expert advice: Profit from data while respecting privacy
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Back to Basics: Mobile video ads
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Hybrid monetization in casual games: How Beresnev strikes the right balance
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How to make casual games brand-ready
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Your ad stack isn’t set-and-forget. Here’s how to keep it competitive.
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Real-world lessons in puzzle game monetization
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In-game mobile ads: Bridging the gap between engagement and scale
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Back to Basics: Display advertising
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2025 Mid-Year Review: The trends, flops, and what’s next for app publishers
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Ad revenue optimization by game genre
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Top takeaways from The 2025 App Publisher Halftime Show
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How Rovio rewrote its UA playbook in the post-IDFA era
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Navigating connected TV’s inventory share maze
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Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?
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Your eCPMs are falling. What do you do?
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Back to Basics: How to calculate eCPM and increase ad revenue
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How can mobile marketers win over skeptical baby boomers?
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Top monetization mistakes in hypercasual gaming (and how to fix them)
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Testing for success with an open-source ad SDK: A guide for app developers
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How to select an ad mediation platform and demand partners
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Rewarded video ads: Beyond gaming apps
- Case Studies
Flextech hits it out of the park with new global demand
- Case Studies
DelightRoom’s Alarmy clocks record ad revenue growth
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The mobile privacy dichotomy: Users’ complex relationship with data
- Case Studies
Connected TV powers up user acquisition for Smadex
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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How open-source SDKs empower publishers in an increasingly walled industry
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What does the privacy-conscious future look like for CTV?
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Has everyone forgotten about Privacy Sandbox for Android?
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It’s time for publishers to get on board with on-device cohorts
- Case Studies
Video ad formats put VideoHeroes revenues on the fast track
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Building better video ad experiences with HyBid SDK
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Keeping cookies won’t derail the ID-less future
- Case Studies
Gadsme levels up with new revenue streams
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Back to Basics: What are splash ads?
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Back to Basics: Open box of opportunities with open-source SDK
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What CTV publishers need to know to comply with IAB’s consent framework v2.2
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Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world
- Case Studies
More formats, more revenue: Interstitial ads drive growth for Opera Ads
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5 strategies to enhance user ad experience: A guide for gaming publishers
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From bad ads to good causes: Donating ad impressions to spread meaningful messages
- Case Studies
New inventory boosts daily revenue 56X for AppStock
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What’s next for the mobile in-app marketplace: Verve’s 2024 outlook
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Addressability in CTV
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Verve’s in-app marketplace drives 256% revenue uplift on APS
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From bylines to bottom lines: SmartNews unlocks new demand and increases revenues
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Increased revenue and brand safety leave iFunny smiling
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Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
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All about audience targeting: Big wins for marketers, consumers, and publishers
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Game on for the gaming sector: Winning with data
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Back to Basics: A quick guide to SKOverlay banners
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User acquisition on CTV for games and apps: What marketers need to know in 2025
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Back to Basics: Full-screen ad formats – benefits for publishers and users
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Why ad podding is the future of CTV
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What you need to know about price floors
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How Google Open Bidding helps both advertisers and publishers
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Guide to in‑app bidding for mobile publishers
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Triple threat: Ad tech’s need for trust and transparency
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All about interstitial ads: Learn about these high-impact ad formats!
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Back to Basics: Benefits of SDK integration for app developers
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Despite all expectations, ATT opt-ins are on the rise
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Diverse demand unlocks new revenue streams for Hornet
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It’s a new era in targeting. Say hello to ATOM.
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Challenges in app monetization — and how to resolve them
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Our open-source and modular SDK
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Gazeus Games stacked the deck for success with Verve
- Case Studies
Meitu generates 2x more revenue with Verve’s Ad Tag
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BIGO Ads leverages Verve’s global presence
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IAB TCF v2.2: Key updates and FAQ
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In-App Advertising Transparency in 2025: App-ads.txt, Sellers.json, and beyond
- Case Studies
PicsArt’s monetization strategy is a snapshot of success with SDK integration
- Case Studies