2025 holiday retail trends for media buyers
Holiday 2025 spending will be cautious, but that opens doors for programmatic buyers. Learn how to reach value-seeking consumers this season.
Press
Verve and Experian announce measurement collaboration for ID-less audiences
Experian validation underscores accuracy of ATOM cohorts and empowers marketers to activate campaigns across ID-less environments, ensuring precise targeting.
Press
Verve tests its wings with Captify search intent data for ad targeting
Captify's search and intent data now belongs to Verve, which has a major focus on privacy in advertising. The company acquired Captify Technologies for a total of €25.6 million.
Press
Verve acquires Captify to strengthen demand-side and UK presence
Verve, which offers buy- and sell-side programmatic trading tools, said the acquisition expands its demand-side capabilities by adding Captify’s search data into its audience intelligence platform
Press
Verve acquires Captify and all its search data
The addition of Captify's extensive search data assets is expected to integrate with Verve’s existing technology. Its more than 30 employees and clients, which includes top-tier advertising agencies and half of the global top 100 advertisers, will support Verve's expansion goals.
Press
Verve substantially expands its market reach in Europe via acquisition of acardo group AG
Acquisition enables Verve to run shoppable campaigns across mobile, CTV, and DOOH, turning impressions into direct consumer response and measurable outcomes for Verve’s demand-side clients.
Press
Verve acquires Captify, strengthening its demand-side business and securing one of the largest onsite search datasets outside walled gardens
Transaction strengthens demand-side business with top-tier accounts and strong sales team of more than 30 employees (FTE). The acquisition adds one of the largest search data assets outside walled gardens, with easy technological integration.
Press
The new economics of mobile ad personalization
App publishers face a fundamental contradiction, with users increasingly wanting personalized experiences while simultaneously distrusting the data collection that makes personalization possible.
Press
Why CTV is the next performance frontier for app marketers
While TV has been long-established as a brand-building medium, CTV is gaining traction as a performance channel, due to innovations in measurement and privacy-preserving technology. For mobile app marketers, this is opening up a new environment to reach highly engaged audiences, writes Alexei Moltchan, Vice President of Product Management at Verve, with the rise of “second-screening” boosting viewers’ mobile activity while watching streaming TV.
Press
Verve expands its Executive Team, positioning the Company for further growth
Verve Group SE (ISIN: SE0018538068), a fast-growing software platform in the advertising technology industry, today announced key additions and transitions within its executive leadership team. The changes reflect the group’s strong internal talent pipeline and its focus on integration, product innovation, and sustainable scalability.
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