Author: Amal Thomas Roy

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Performance CTV: Using CTV’s halo effect for cross-channel UA

Connected TVs (CTV) are in nearly 90% of US households and streaming accounts for nearly half of total viewing, but it’s still surprising how CTV has evolved into such an effective user acquisition (UA) channel. In fact, according to Comscore, 80% of marketers say CTV is the most effective channel for achieving…

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LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn unlocked cost-efficient, scalable app growth under SKAN with full-service support from Dataseat (part of Verve).

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New research reveals relevance is the key to ad-supported growth

Survey data shows growing user openness to ad-supported content — proof that relevance and transparency drive engagement.

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Lunar New Year audience package

About this deal The Lunar New Year audience package helps brands connect with consumers engaging with content centered on Lunar New Year traditions, celebrations, and seasonal shopping. From gift-giving guides and festive food inspiration to travel planning, home preparation, and cultural content, this audience segment is built using real-time browsing…

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Expert advice: Profit from data while respecting privacy

We surveyed 4,000 mobile users for the 2025 edition of our In-App User Privacy Report, and uncovered some eye-opening insights, including: So how does our broader industry – brands, publishers, adtech partners – deal with these findings? How can we turn user data into dollars while still…