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Category: Advertiser
Solution: Managed service
Region: Global
Opportunity
Ricolaʼs goal was to build awareness around their products as a remedy for allergy symptoms. This would broaden their appeal for year-round use and drive sales beyond cold and flu season.
Solution
Targeting tactics based on weather were applied to reach allergy sufferers. When local pollen count was high, ads would trigger on devices within within a five-mile geofence of locations where Ricola products were sold. High-impact rich media expandable banners opened to a panel with brand messaging, indicating that Ricolaʼs products could help with allergy symptoms. A scrollable map unit showed the nearest locations for purchasing Ricola products. Both banners were geoaware and highly engaging, with one displaying an overlay of pollen falling from the top of the screen.
About Ricola
Ricola is a Swiss company that specializes in herbal products, particularly cough drops, instant tea, and breath mints. The company was founded in 1930 in Laufen, Switzerland. Ricola’s flagship product is its original Swiss herbal candy, which features a blend of 13 alpine herbs.
