Recent research indicates consumers have a strong grasp of the mobile data exchange, recognizing their data’s value and how to strategically use it.
Read the full article at MMA Germany.
Press
Related Content
Press
Verve acquires Jun Group to scale premium mobile ads and connected TV for brands and agencies
Press release: Advertising leader Verve’s latest acquisition, valued $185 million (approx. €170 million), also bolsters digital audio solutions, engaging ad formats, and AI optimization.
Blog
Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
Discover why walled gardens are becoming less reliable for advertisers and how expanding your media mix can provide more control, transparency, and cost-efficiency.
Press
How DOOH serves up success in food & drink marketing
With digital out-of-home ads exempt from the ‘less healthy food & drink’ ad ban coming into force in October, IAB UK’s DOOH members dish up exclusive insights into why DOOH is a recipe for success for food and drink brands.
Blog
How advertisers can get started with Android Privacy Sandbox
Experts discuss Android Privacy Sandbox’s current status, testing availability, and strategies for successful adoption.
