2022 Trends in Programmatic Advertising, Part 2: Monetizing without IDs
In the second edition of our 2022 Trends in Programmatic Advertising series, we dive into our publishers’ take on monetizing without IDs.
The State of iOS 14.5+: Why eCPMs on Android are surpassing iOS
We are taking another look at adoption rates of iOS versions 14.5+, IDFA opt-in rates, and the fluctuation of eCPMs on Verve’s mobile exchange.
Back to Basics: Benefits of SDK integration for app developers
Ad tags, APIs or a full-fledged mobile monetization SDK? In this article, we explore why a mobile monetization SDK might be your best choice.
Verve releases proprietary on-device audience activation technology
Press release: Verve has released ATOM (or Anonymized Targeting on Mobile), a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.
Challenges in app monetization — and how to resolve them
What are some leading challenges for developers in app monetization, and how they can be overcome?
