Verve capitalizes on the PET trend with on-device cohort-based targeting
In the news: App developers and their ad tech partners have been attempting to mitigate the impact of ATT on iOS addressability and measurement. Verve was early out of the gate with its release of an alternative targeting solution, now called ATOM 3.0 (or Anonymized Targeting on Mobile). ATOM 3.0 uses on-device and contextual signals to aggregate audience cohorts without relying on user-level identifiers, such as the IDFA.
No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
Will mobile targeting without cookies ever work as well as the good old days? Marketers are facing formidable challenges when advertising to mobile users. On iOS, they’re contending with Apple’s App Tracking Transparency (ATT) — this prevents tracking, drastically limiting ad attribution when consumers opt out of mobile identifiers (IDFA). Then they face third-party cookie deprecation on Chrome and Safari.
Verve wins 2023 Digiday Awards Europe for Best Contextual Targeting
In the news: Digiday announced the winners of the 2023 Digiday Awards Europe. Verve’s contextual targeting solution, Moments.AI, took home the award for Best Contextual Targeting.
All about audience targeting: Big wins for marketers, consumers, and publishers
Audience targeting is a strategy that segments all possible users into themed buckets for marketers to target with relevant ads. You’ll sometimes hear “target audience” used to refer to the group of consumers in these buckets.
Privacy Sandbox on Android: What advertisers need to know
Google’s Privacy Sandbox can impact both publishers and marketers, and it’s time to prepare for an inevitable world without cookies and identifiers.
5 niche contextual audiences to consider this holiday season
The secret to standing out with your ads this holiday season is based on context. Match interests while purchase-intent is high with these five niche audiences.
Verve releases proprietary on-device audience activation technology
Press release: Verve has released ATOM (or Anonymized Targeting on Mobile), a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.
