Back to Basics: Mobile web vs. mobile in-app advertising
Both mobile web and mobile in-app advertising can help deliver strong, relevant user experiences while helping advertisers drive revenue and improve brand awareness. In this article, we explore the differences between mobile web and mobile in app advertising, and the advantages to each.
In-app bidding: The future of mobile advertising
Heavy mobile device usage creates undeniable business opportunities for developers and publishers to monetize their apps with in-app advertising. In-app bidding is a natural next step in the evolution from waterfall bidding to header bidding.
2022 Trends in Programmatic Advertising, Part 2: Monetizing without IDs
In the second edition of our 2022 Trends in Programmatic Advertising series, we dive into our publishers’ take on monetizing without IDs.
2022 Trends in Programmatic Advertising, Part 1: Attribution and measurement
In the first part of our 2022 Trends in Programmatic Advertising series, we’re digging into Campaign Attribution and Measurement.
