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User acquisition

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LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

January 28
CTV for user acquisition
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How to turn CTV into a UA channel

January 28
CTV for UA
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Performance CTV: Using CTV’s halo effect for cross-channel UA

January 21
Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback

November 5
A conversation with Rovio about user acquisition with SKAN and AAK
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How Rovio rewrote its UA playbook in the post-IDFA era

July 7
Why advertisers should include mobile gaming apps in their video advertising strategy
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The case for mobile gaming apps and video advertising

June 27
Open-source SDK
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Back to Basics: Open box of opportunities with open-source SDK

May 24
Hybid SDK 3.0
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Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world

May 9
User acquisition from a transparent mobile DSP perspective
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User acquisition from a transparent mobile DSP perspective: Preparing for 2024

November 7
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