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Cross-screen ad strategies for reaching second-screen viewers
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Winning the distracted viewer: Cross-screen strategy for the second-screen era

February 20
CTV for user acquisition
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How to turn CTV into a UA channel

January 28
CTV for UA
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Performance CTV: Using CTV’s halo effect for cross-channel UA

January 21
FAST Opportunity: Why ad-supported streaming is the smartest bet in CTV right now
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Free Ad-Supported Streaming TV: The best bet in CTV advertising

November 4
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Holiday campaign performance, powered by curated deals

September 16
Want to advertise on CTV? Get up to speed on the difference between OTT vs CTV programmatic advertising
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Back to Basics: Guide to CTV/OTT advertising

August 26
CTV for performance marketers
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Performance marketers, stop treating CTV like TV

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Will AI overviews kill the open web?
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Cookie loss didn’t kill the web, but AI overviews might

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CTV inventory supply
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Navigating connected TV’s inventory share maze

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