How advertisers can get started with Android Privacy Sandbox
Experts discuss Android Privacy Sandbox’s current status, testing availability, and strategies for successful adoption.
Blog
Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
Discover why walled gardens are becoming less reliable for advertisers and how expanding your media mix can provide more control, transparency, and cost-efficiency.
Press
How DOOH serves up success in food & drink marketing
With digital out-of-home ads exempt from the ‘less healthy food & drink’ ad ban coming into force in October, IAB UK’s DOOH members dish up exclusive insights into why DOOH is a recipe for success for food and drink brands.
Blog
How advertisers can get started with Android Privacy Sandbox
Experts discuss Android Privacy Sandbox’s current status, testing availability, and strategies for successful adoption.
Press
Are Data-Savvy Consumers Reshaping the Mobile Value Exchange?
Recent research indicates consumers have a strong grasp of the mobile data exchange, recognizing their data's value and how to strategically use it.
Reports
Digital OOH Advertising Trends and Takeaways
How forward-thinking brands are unlocking DOOH’s untapped potential to drive high-impact, privacy-safe campaigns.
Press
Contextual ads: 7 experts on relevancy, privacy & AI
IAB UK members, including Verve's Rami Alanko, share their insights on how to leverage contextual advertising for maximum impact.
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