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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution

Discover why walled gardens are becoming less reliable for advertisers and how expanding your media mix can provide more control, transparency, and cost-efficiency.

Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution

User acquisition on CTV for games and apps: What marketers need to know in 2025

Can CTV drive user acquisition for gaming apps? Absolutely. Learn how marketers are using connected TV to boost installs, engage second-screen users, and scale UA campaigns effectively.

User acquisition on CTV for games and apps: What marketers need to know in 2025

Rewarded video ads: Beyond gaming apps

Rewarded video ads are user-friendly and highly engaging — and their use isn’t limited to just gaming apps.

Rewarded video ads: Beyond gaming apps
Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels

Press

Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities
App Space Is Having A Probabilistic ‘Moment’

Press

App Space Is Having A Probabilistic ‘Moment’ Companies behind an ID-less graph and cookie-free project have built what they call improved data and privacy capabilities into technology. The technology is available through a partnership between media platform Verve Group and Experian's subsidiary Audigent.
Generative Engine Optimization: How AI Is Rewriting the Rules of Search

Press

Generative Engine Optimization: How AI Is Rewriting the Rules of Search The phrase ‘Search Engine Optimization (SEO)’ first came onto the scene in 1997 and has arguably become one of the most impactful and accessible ways for businesses to market themselves in the 21st Century.
Testing for success with an open-source ad SDK: A guide for app developers

Blog

Testing for success with an open-source ad SDK: A guide for app developers Open-source ad software development kits (SDKs) offer app developers a powerful advantage: complete transparency into how ads will function within their applications. Unlike black-box solutions, open-source SDKs let you examine the codebase directly, test how different ad formats will render, and customize implementations to fit your specific needs. This practical guide walks you through how to test an open-source ad SDK, showing you how to preview ad experiences, modify code for optimal performance, and tap into community resources.
User acquisition on CTV for games and apps: What marketers need to know in 2025

Blog

User acquisition on CTV for games and apps: What marketers need to know in 2025 Can CTV drive user acquisition for gaming apps? Absolutely. Learn how marketers are using connected TV to boost installs, engage second-screen users, and scale UA campaigns effectively.
AdTech Accelerated: AI, CTV and Brand Safety with Verve’s Alex Stil

Press

AdTech Accelerated: AI, CTV and Brand Safety with Verve’s Alex Stil In this episode of Life in Digital, Ed sits down with Alex Stil, CCO at Verve to discuss Alex’s career journey, exploring his experiences and key moments that have shaped his path in the industry.

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