Author: Samantha Daspit

Featured

Evolution of intent: How LLM intent data helps advertisers get ahead

Knowing what a consumer wants (and when) is the difference between a relevant ad and a wasted impression. But consumer intent itself has changed drastically now that the path to purchase often includes AI chat tools. For two decades, search intent has been one of the most valuable tools in…

How to use LLM data and search intent data for targeting
Featured

LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn unlocked cost-efficient, scalable app growth under SKAN with full-service support from Dataseat (part of Verve).

LinkedIn case study mobile app
Featured

Winning the distracted viewer: Cross-screen strategy for the second-screen era

Let’s be honest, we’ve all been there: you turn on the newest season of that popular TV series, but after 5 minutes, you’re already distracted and doomscrolling on your phone. Suddenly, you hear an explosion and look up to realize that you have no idea what happened in the last…

Cross-screen ad strategies for reaching second-screen viewers
Featured

Verve becomes first ad platform to activate conversational intent signals from major LLM environments 

Unified intelligence layer transforms zero-party, search intent, and AI-chat signals into scalable, AI-driven performance. …

Verve Group, Inc.