Press
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5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like
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The visibility advantage: Why it’s time to activate conversational intent signals
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Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
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Verve becomes first ad platform to activate conversational intent signals from major LLM environments
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Scaling mobile performance in 2026: Five shifts within known constraints
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Verve shows accelerated new customer growth in Q4 2025
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How pharma and health ads performed at Super Bowl LX
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Verve Group unifies Jun Group and Captify US under Verve For Advertisers, reinforcing its strategy for brands and agencies
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Bloomberg Markets: Early Edition
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Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026
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Making CTV work for UA: From exposure to install
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CTV for user acquisition: A practical guide to measurable app growth
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Black Friday is worth it – just not on Black Friday
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CTV and Streaming Advertising Trends for 2026 Summit Panel
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Beyond the Hype: Why on-device AI is ad tech’s untapped frontier for publishers
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The Privacy Paradox: Why consumers are saying yes to ads but no to data uncertainty
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Verve study shows that 75% of consumers are more open to watching ads for free content
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New Verve research: Consumers more willing to accept ads for free content, but AI-related privacy fears soar
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Verve and Experian announce measurement collaboration for ID-less audiences
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Verve tests its wings with Captify search intent data for ad targeting
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Verve acquires Captify to strengthen demand-side and UK presence
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Verve acquires Captify and all its search data
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Verve substantially expands its market reach in Europe via acquisition of acardo group AG
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Verve acquires Captify, strengthening its demand-side business and securing one of the largest onsite search datasets outside walled gardens
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The new economics of mobile ad personalization
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Why CTV is the next performance frontier for app marketers
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Verve expands its Executive Team, positioning the Company for further growth
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IPA Bellwether Q2 2025: Industry reactions
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Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint
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Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes
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‘The tools are here, and they’re not asking for permission’: Industry reacts as AI steals the show at Cannes Lions
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Cookie Loss Didn’t Kill the Web, But AI Overviews Might
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At Cannes Lions 2025, AI goes from buzzword to benchmark
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Cannes Lions predictions 2025: Can AI and creativity work together?
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In-App Advertising
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What does Google’s AI Mode Mean for the Ad Industry?
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Shortlist for the 2025 Future Leader Awards
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App Marketing Ecosystem 2025
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Top 5 adtech tools this week: Magnite, Exclaimer, Media.net, Adobe and Verve
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Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels
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App space is having a probabilistic ‘moment’
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Generative Engine Optimization: How AI Is Rewriting the Rules of Search
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AdTech Accelerated: AI, CTV and Brand Safety with Verve’s Alex Stil
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Five years on: the impact of Covid on the broadcast industry
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Time for a Performance Max for the open internet
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How DOOH serves up success in food & drink marketing
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Are Data-Savvy Consumers Reshaping the Mobile Value Exchange?
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Contextual ads: 7 experts on relevancy, privacy & AI
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Expert views on the future of OEM in 2025 and beyond
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Verve: 60% better at proactively identifying issues
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Data Privacy Day 2025: Industry insights
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Verve and Experian Collaborate to Power Cross-Channel Advertising Solutions
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IPA Bellwether Q4 2024: Industry reactions
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Sick of MFA sites? Protect your brand and ad dollars
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2025 Programmatic advertising predictions
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Expert predictions for AI in 2025
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Predictions: How adtech, marketing, creative & PR leaders see 2025
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Experts comment: What does HR look like in 2025?
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The relevance-privacy balancing act matters more than ever
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‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday
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Google Chrome for sale
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How the DOJ’s remedies for Google’s search case will impact the ad industry
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The mobile privacy dichotomy: Users’ complex relationship with data
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‘Innovate or fall behind’: Industry reflects on the digital banner ad turning 30
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Consumers may be more willing to trade data for free content
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Why purpose-built marketplaces matter for marketers
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How open-source SDKs empower publishers in an increasingly walled industry
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More control drives more data sharing: Surprising in-app privacy trends revealed by Verve research
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Verve launches purpose-built Brand+ and Performance+ Marketplaces
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What does the privacy-conscious future look like for CTV?
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More control drives more data sharing: Surprising in-app privacy trends revealed by Verve
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Has everyone forgotten about Privacy Sandbox for Android?
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The addressability solutions that will dominate the new digital reality
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Get on board with on-device cohorts
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What does Apple’s new AdAttributionKit mean for mobile gaming?
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The future of probabilistic attribution: What will Apple do next?
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The CTV Advertising Guide 2024 – North America
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Ad industry acquisitions are beginning to heat up
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Top User Acquisition Agencies (2024)
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Verve names Alex Stil as Chief Commercial Officer
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Verve Group Appoints Alex Stil as Chief Commercial Officer
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Performance Marketing people: Channel 4 and Formula E appoint new CMOs
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Podcast: Understanding AdAttributionKit (with David Philippson)
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Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Strategic Expansion of its Demand-Side Business
![Getting started with the AdAttributionKit for mobile advertisers [DE]](https://verve.com/wp-content/uploads/2024/06/adzine-648x364-c-center.png)
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Getting started with the AdAttributionKit for mobile advertisers [DE]
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Verve — Jun helps Verve blossom
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Verve Group acquires Jun Group for $185m
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Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
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Verve acquires Jun Group, a mobile video and gaming network, for $185 million
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Verve acquires Jun Group to scale premium mobile ads and connected TV for brands and agencies
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Verve Group acquires Jun Group for $185 million
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Verve Group acquires Jun Group for $185 million
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Verve Acquires Jun Group, a Mobile First Digital Advertising Firm
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Gamesforum Meets: Sameer Sondhi, CEO, Verve
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The Video Advertising Guide 2024
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Contextual advertising is everywhere – but choosing the right adtech vendor is key
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Subscription apps and SKAN 4: #winning?
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Verve is working on ID-less targeting for mobile devices [DE]
![Verve’s ATOM 3.0 empowers over 10,000 app publishers to reach over 1.5 billion iOS users [SV]](https://verve.com/wp-content/uploads/2024/05/it-retail-648x364-c-center.png)
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Verve’s ATOM 3.0 empowers over 10,000 app publishers to reach over 1.5 billion iOS users [SV]
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